Travel Oregon Digital

 I’ve done a lot of work with Travel Oregon. I’ve been their digital copywriter on organic social posts, paid social posts, paid banner ads, weather trigger ads, link ads and more. My favorite pieces are campaign-related that involved greater ideation from account plus creative teams. 

Our canvas ad, for example, was an early-adoption piece around 2016 that journeyed through the spring senses in Oregon. 

We pitched an ‘Oregon Moments of Zen’ idea that tied another early adoption of a Facebook product with spectacular soothing moments across the state. It turned into a series. 

During winter and spring campaigns, we explored early cinemagraphs and Facebook’s 360 video to show off unexplored parts of Oregon.

Below are some of those pieces.